Established in 2004, Shamal Marketing Communications is a leading independent, full service, Dubai-based public relations consultancy, effectively managing market perceptions by working hand-in-hand with its clients to build positive, informed opinion among their target audiences.
SMC delivers strategic, focused, creative and cost-effective English-Arabic communications’ solutions, that enable its clients to successfully position their businesses and brands, as well as enhancing their visibility, in an increasingly crowded and highly competitive commercial environment.
What We Do
B2B specialists with over a decade of experience across different industry verticals, we custom-create effective communications strategies for both high profile corporate clients and new-to-market businesses. SMC works with specialist English and Arabic
writers with PR and journalistic backgrounds and leverages the strengths of our in-house professional resources to deliver results across traditional print media and broadcast channels as well as the fast-paced digital and social media arena.
A proven track record of success, keen insight into client motivations and an in-depth understanding of the regional markets in which we operate, is the basis for SMC’s expertise in the B2C arena.
From new restaurant brands to healthcare services, we bring senior level strategic advisory capabilities and dynamic campaign strategies to the table; and are experienced in providing solutions throughout the entire communications spectrum, providing our clients with the quality assurance and the results they demand.
We’ll ask plenty of questions to ensure we understand your business and objectives, and then research, devise and implement effective campaigns – on time and to budget – delivering results which exceed expectations.
Our experienced team provides strategic advice for success around business critical issues, plans and projects, as well to public affairs campaigns and engagement with stakeholders and communities in addition to providing support for major bids.
Turnkey corporate event management is another aspect of the communications mix where Shamal PR can add value to your business through effective message dissemination.
We manage all aspects of an event, from A to Z, whether it’s participation at a major conference or industry seminar, through to product launches, exhibitions, press conferences or full onsite press office organisation. The SMC team can also take care of venue booking, set-up and on-site branding.
SMC understands the power of social media and how Twitter, Facebook, Linked In, blogs and other e-tools are changing the way consumers and organisations engage with their customers.
We enable our clients to harness the potential of social media to build communities around an issue or brand, gaining traction to develop strong relationships with your audiences.
Tools we use
SMC retains a team of experienced English and Arabic writers, with both PR and journalistic backgrounds. Our expertise covers disciplines as diverse as finance and pharmaceuticals, automotive and aviation, along with civil engineering, travel, energy and retail.
SMC can produce professionally written, feature-length articles tailored to the readership of a specific industry sector or publication. These are ideal for promoting your organisation from an issues-led standpoint.
SMC is particularly skilled at managing cross-border PR requirements. Our vastly experienced Arabic writers maintain the highest linguistic standards throughout the region, ensuring your communications reach audiences in a language they will accept and understand.
SMC can manage all aspects of a high profile announcement, from strategic media invites to the preparation of press packs, speeches and client briefings. We can also take care of venue booking, set-up and branding.
SMC has considerable experience in the management of on-site press offices for high profile international events. These cover the full spectrum of industry seminars, product launches, exhibitions, press conferences and onsite press offices.
25 OctoberIts multicultural community is a hallmark of the popular Al Hamra Village neighbourhood in Ras Al Khaimah, as leading market developer Al25 Octoberتعتبر قرية الحمرا من أبرز الوجهات متعددة الثقافات في إمارة رأس الخيمة وفق تقرير أصدرته شركة الحمرا للتطوير العقاري يسلط الضوء على جنسيات24 OctoberThe eighth edition of the biennial Seatrade Maritime Middle East (SMME) exhibition and conference, which takes place in Dubai from 3124 Octoberتنظم الدورة الثامنة من مؤتمر ومعرض سيتريد الشرق الأوسط للقطاع البحري في دبي، والتي تنعقد في مركز دبي التجاري العالمي خلال الفترة 31 أكتوبر23 OctoberPreferred Hotels & Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxuryبريفيرد للفنادق والمنتجعات تعلن توقيعها اتفاقيات مع فنادق جديدة في السعودية والبحرين للمرة الأولى على الإطلاق23 Octoberأعلنت بريفيرد للفنادق والمنتجعات، أكبر مزود عالمي لخدمات المبيعات والتسويق التوزيع للفنادق الفاخرة المستقلة، عن تعزيز محفظتها في منطقة23 OctoberTransguard in association with Dubai Civil Defence organised a fire safety and prevention training day recently at its headquarters in23 Octoberنظمت مجموعة ترانس جارد بالتعاون مع الإدارة العامة للدفاع المدني في دبي مؤخراً يوماً تدريبياً لتعزيز معايير الوقاية والسلامة من الحرائق23 OctoberHeld under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and23 Octoberتحت رعاية سمو الشيخ منصور بن زايد آل نهيان، نائب رئيس مجلس الوزراء وزير شؤون الرئاسة، رئيس مجلس إدارة جهاز أبوظبي للرقابة الغذائية؛ تنعقد18 OctoberExperiential travel encompassing the adventure, culture, heritage, wellness & spa and cruise tourism segments, which are currently18 Octoberتسلط الدورة القادمة من سوق السفر العربي (الملتقى 2017)، والتي تنعقد فعالياتها في مركز دبي التجاري العالمي خلال الفترة 24-27 أبريل القادم،